BNP Paribas has undertaken a thorough update of its corporate website. The basic aim is to provide all online visitors – whether customers, investors, journalists, job seekers or fellow citizens – with clearer and more easily-accessible information.
Those 16 million Internet users who every year visit the bnpparibas.com site or one of our corporate country websites have since December enjoyed a totally re-worked online experience. In a fast-changing Internet environment, these sites, which both project the BNP Paribas brand image and serve to unite all those belonging to the Group worldwide, now respond much better to the digital media usage and needs of all our online visitors.
The BNP Paribas Group online presence is now enhanced through smooth interactions between the bnpparibas.com site with social networks such as YouTube and Twitter, where the Bank has a high profile, and also with mobile applications. This online space also provides an entry point to chat and ideas-exchange environments such as the backstage.bnpparibas.com platform and the blog on goodwill actions, forachangingworld.com.
In addition, the new country-specific sites have also undergone a revamp, and are now entirely focused on the needs of local people, with content placing the emphasis on local issues, the culture, and web usages.
Louis Treussard, Head of E-Communication at the BNP Paribas Group, commented: “What we set out to do was to really harness the latest ways of using digital media in the way the Bank interacts with its staff and customers: interactivity, immediacy, dialogue, learning – in short, everything that the day-to-day life of the BNP Paribas Group is all about.”
About BNP Paribas
BNP Paribas (www.bnpparibas.com) is one of the best rated banks in the world*. The Group has a presence in more than 80 countries and more than 200,000 employees, including more than 160,000 in Europe. It ranks highly in its three core activities: Retail Banking, Investment Solutions and Corporate & Investment Banking. In Europe, the Group has four domestic markets (Belgium, France, Italy and Luxembourg) and BNP Paribas Personal Finance is the leader in consumer lending. BNP Paribas is rolling out its integrated retail banking model across the Europe-Mediterranean zone and boasts a large network in the western part of the United States. In its Corporate & Investment Banking and Investment Solutions activities, BNP Paribas also enjoys top positions in Europe, a strong presence in the Americas and solid and fast-growing businesses in Asia.
*Rated AA- by Standard & Poor’s.
Anne-Laure Charron - +33 1 42 98 36 90 - firstname.lastname@example.org